Solar Cuts Barber Shop

Project Overview

Solar Cuts is more than just a barbershop; it's a sanctuary where confidence takes root and flourishes. We're dedicated to providing a welcoming space where every client can discover and embrace their best self.
Our mission is to empower individuals through exceptional grooming services, creating a sense of self-assuredness that radiates from the inside out. We believe that a great haircut is more than just a style; it's a statement.
At Solar Cuts, our skilled barbers are committed to delivering personalized experiences that celebrate individuality and boost self-esteem. Whether you're looking for a fresh, bold look or a refined classic, we're here to help you shine.

Our Specialties Include:
1. Precision Haircuts & Styles: Cuts designed to enhance your unique features and personality.
2. Expert Beard Crafting: Shaping and grooming services to reflect your individual style and strength.
3. Comprehensive Styling & Hair Care:** Services tailored to promote healthy hair and a confident appearance.
4. Signature Grooming Packages:** Curated experiences designed to revitalize and uplift.
5. Men's Manicures:** Polished grooming to help you feel confident from head to toe.

Requested Deliverables: Logo and Business Card

Design Rationale

Concept and Inspiration

The circular logo version was meant to imitate an emblematic design. The intention behind this choice was to imply a sturdy and almost historical foundation in this artistic practice. This helps to communicate the knowledgeable and reliable nature of the business and their services.

Symbolism

The background of the logo includes an implied sun, a tie to the 'solar' associations of the brand and its mission. This is also a secondary reason for the circular appearance of the emblem logo variant.

The words across the center of the logo was created to indicate a 'cut' through the base design as well as to create a wordmark that was closely tied to the emblem version of the logo.

Color Palette

To keep in line with the 'solar' themes of the brand I wanted to chose a yellow or orange color and build my color palette off of that. Most of the color schemes that are traditional in this regard felt too garish or touristy, so I chose to focus on the 'confidence' aspect of the brand's mission. The final colors invoke the image of a sunflower, as sunflowers are often linked to confidence, strength, and self-acceptance.

Typography

I first chose the font 'Century Gothic' as the primary font for this logo. The sans serif nature of the font is both eye catching and easy to read. Each letter of this font feels simple, yet refined and elegant in their own way. This helps to communicate the practical and confident nature of the Solar Cuts brand.

'Playfair Display SC' was chosen as the secondary font. This font's thin and light nature compliments the primary font. This font is also a serif font, allowing it to be read easily and guiding the viewer's eye along the text. This works well for taglines and other text that is less important than the brand name so as to keep a logo from being overwhelming, especially one that incorporates imagery alongside two separate fonts.